NESTLÉ has confirmed that a “first-of-its-kind” Quality Street tub will not be returning to stores this year.
The confectionery giant decided to end its UK-wide release of the re-imagined tubs.
Quality Street’s cardboard tubs were initially trialled in selected Tesco stores in 2024, as an “innovative way to improve the sustainability of its packaging,” the company said.
At the time of its initial roll-out, around 200,000 of these boxes made their way to supermarket shelves.
The eco-friendly octagonal tubs – which could be disposed of in household recycling bins – then came back to stores last October as the brand evaluated its popularity with shoppers.
The purple packaging even featured a “re-close” mechanism that ensured the lid could be securely sealed after opening.
Now, Nestlé has confirmed these boxes will no longer be returning to stores this Christmas, although the firm has not confirmed the decision behind the move.
A Nestlé spokesperson said: “We won’t be trialling our Quality Street paper tub this year.
“We’re using our experience from 2024 and 2025 to make further developments.
“Watch this space as we continue to explore its role with the ambition to bring it back on a bigger scale in the future.”
