He said: “We’re making it harder than it should be for customers to get what they want, move around the store and pay for their shopping. We need to change that, starting now.”
Staffed checkouts will now open more often and must be available from at least 8am, alongside self- service and Scan and Go tills.
The move aims to make it easier for shoppers, particularly those buying larger loads, to get help from staff.
Asda has around 3,400 staffed tills, compared with 8,100 self-scan and 2,000 Scan and Go checkouts across 611 larger stores and other outlets.
Mr Potts also wants products clearly displayed and available all day.
He plans more store visits this week.
